Book Publishing and Marketing Services
Dedicated to Your Success

As an unpublished or self-published author, it can be a relentless struggle to attract a significant amount of attention to your book or manuscript. 

The best book promotion campaigns succeed because they are carefully developed for each individual author and book. We understand how to promote to readers and the media. Thousands of new titles are released each year, and the competition today is fierce. Even voracious readers can feel overwhelmed by the sheer volume of choices. Making sure they discover your work is our number one priority. It is why highly effective strategies to promote a book always need to be unique and creative.

Promoting Books Successfully Requires an Array of Tactics

• Media outreach – When media write or broadcast stories about your work, it confers credibility and sparks readers’ interest in discovering more.

• Social media visibility – Posting content that attracts followers and allows you as an author to communicate with readers is priceless; it builds word-of-mouth for your work.

• Signings, appearances, events – Meeting people and getting your story out is highly effective; if you have an opportunity to make a complete presentation, even better; holding events at locations with relevance makes them memorable and newsworthy.

• Author brand cultivation– People often become interested in what authors write because of interest in the authors themselves; when you do well in appearances and interviews, you build relationships that spark interest and sales.

• Video promotion–Book trailers as well as author appearances in short videos posted to a YouTube channel are an excellent way to reach readers who are interested in your topic.

• Visibility on GoodReads– Being present and visible on GoodReads and similar sites can help introduce you to readers and lead to discovery of your work; it takes time to maintain profiles and pages, but it always is worth the investment.

• Trade shows and expos – Getting out and meeting people in-person is a great way to build relationships and interest; people like to read more from people they know.

• Book reviews – Because reviews can be critical drivers of reader interest, making sure you have people publishing favorable opinions about your work can provide a boost.